Cerebellum: Hey chief, what’s up? You seem pensive.
Cerebrum: Well, I’m having a ball here, but you know me…
Cerebellum: Oh boy, now don’t start that again. You really just don’t know how to have a good time, do you? You’ve always got a bone to pick.
Cerebrum: Watch it buster! I don’t have to answer to you – you know better than that, don’t you now?
Cerebellum: Come on, chief. Shoot! What’s eating you? You know I’m always here for you. You do the philosophy bit, I make sure everything’s up and running. So, what’s going on?
Cerebrum: I’m bothered by the whole “event” status of this thing.
Cerebellum: In what way?
Cerebrum: Well, I’m having a grand ol’ time here. I’ve seen a few smashing gigs, which I’d never have heard of otherwise. But I have the feeling that such events run the risk of making the frame more important than what is being presented in the first place – the image itself, as it were. Just a moment ago, during a concert, everyone in the first row was recording the show – they only saw the concert through their mobile phones. This phenomenon is becoming increasingly common, isn’t it? Art as an “event”. We’ll only show up if it’s packaged properly. Primarily, we’ll only buy the book if the cover, the author’s picture, and his or her biography appeal to us – and then, as one among many other factors, if the story and style are up to par. Comics are now dubbed “graphic novels”, although nobody can tell me just what this means – it just sounds way cooler.
Cerebellum: Such is life, chief. Like it or not, we react to superficial sensations. And we delve in deeper afterwards.
Cerebrum: Could be, junior. But I have the feeling that nobody even bothers to go the extra mile anymore. The event commemorates the short-term memory. Events mark the crisis of permanence. To put it in Walter Benjamin’s terms: nowadays we are left with mere sensations. We no longer get the full experience. And to top it off – with books, for example – not only is there the danger that the whole rigmarole surrounding them would overshadow their content but what about texts that are not suitable for being paraded in the context of a sexy event? As you well know, the books that I appreciate most are the very ones that seem unappealing and tedious at first glance. Musil, Proust, and – since this is the Netherlands – much of Bordewijk.
Cerebellum: Chief, you are such a wet blanket when it comes to this.
Cerebrum: Humphf, and off goes junior again with his incorrigible optimism. Dishing up “life goes on” and such platitudes…
Cerebellum: Whatever, turnabout is fair play. You said yourself that works or artists which you would never have otherwise noticed can suddenly be illuminated by such a frame, as you’d call it. Furthermore, quality will always shine through in the end anyhow, wouldn’t you agree?
Cerebrum: Musicians such as Harry Nilsson and Judee Sill, or the writer Hermann Broch – do you know them? No, I thought not. You see, nobody knows them anymore, even though they used to be absolutely brilliant. Anyhow, the very notion that the good guys win in the end etc. is the kind of simplistic thinking typical for the minor brain functions. I do however have a theory, which might just solve things.
Cerebellum: Come on then, the suspense is killing me.
Cerebrum: Well then, we cannot block the increasing tendency to react to direct input. You cannot and neither can I…
Cerebellum: Pshaw, you and your sense of humour.
Cerebrum: But as soon as the event becomes common, that which thus far could not be captured in a framework will gain uncommon interest. Then the frame itself becomes the image and vice versa. Events celebrate the permanently new. Once everything becomes new, nothing is new. On the contrary, in this instant, there would be a sudden reversal, in which the complex, the tedious, seem unrivalled in their attraction. Rich experience backfires and becomes sensational.
Cerebellum: Chief, now I think you’ve really blown a fuse. As far as I’m concerned, I far preferred the attraction of Monsters of Folk and the good-looking Conor Oberst. What do you think?
Cerebrum: Do I actually have a choice in the matter, junior? The legwork is your jurisdiction. So you just go right ahead and do your thing. I’ll give it some more thought…